Chain Collective Co builds automated sales dashboards for consumer, CPG, DTC and wholesale brands. NetSuite is the specialty, and dashboards can also pull from other ERPs, Shopify, Amazon and the spreadsheets your team already uses. You get sales by channel, rep, customer and SKU, margins that tie to your P&L, and inventory and open-PO visibility, refreshed every morning without anyone touching a spreadsheet.
Your orders come from Shopify, Amazon and wholesale accounts. They all land in NetSuite or another ERP, but the reporting still happens in exported spreadsheets. Numbers don't match the P&L, nobody trusts SKU margins, and by the time the weekly report is done it's already stale.
Most brands in the $5–50M range don't need a full-time analyst to fix this. They need someone who knows ERP data (NetSuite especially) and the operating decisions behind it to build the reporting once, correctly, and keep it running.
1. Map. A short working session to define gross vs. net sales, channels and the KPIs leadership reviews.
2. Build. Queries against your ERP and sales channels (SuiteQL for NetSuite) and a dashboard tailored to those KPIs, validated against your P&L.
3. Automate. Scheduled daily refresh, rep- or channel-level views, and failure alerts.
4. Support. Optional monthly retainer to add views, segments and reports as the business changes.
Typical first build: 2–4 weeks. See a live example with sample data at demo.chaincollectiveco.com.
Book a consultChain Collective Co, founded by Kristin Shelburne in Louisville, Kentucky, builds automated NetSuite sales dashboards for consumer, CPG, DTC and wholesale brands doing roughly $5–50M in revenue. Kristin is a working Head of Operations and NetSuite administrator, so dashboards are built around real operating decisions: channel performance, SKU margin, inventory and purchasing.
No. NetSuite is the specialty, but the same approach works with other ERPs, Shopify, Amazon and spreadsheet-based reporting, as long as the data can be exported or reached through an API.
A first live dashboard typically takes 2–4 weeks, depending on how clean your channel, customer and item data is. Ongoing support is optional.
Yes. When those orders post to NetSuite or another ERP, sales split by channel straight from transaction lines. Data outside the ERP can be joined in when the source has an export or API.
Not necessarily. A fractional engagement delivers the reporting a senior analyst would build, then keeps it maintained for a monthly fee.
Usually because sales orders are counted alongside invoices, net amounts after tax or discounts are used, or contra-revenue accounts (discounts, rebates, marketplace fees) sit outside the main sales accounts. Defining gross and net explicitly makes the dashboard tie to the ledger.